Hobbycraft
'TNP's attitude, mindset and willingness to make it work were exceptional'

Needing a new Dynamics NAV support Partner
Hobbycraft are the largest arts and crafts retailer in the UK, with over 100 stores.
Founded in 1995, by 2009 Hobbycraft had grown to 50+ stores and really needed a single end-to-end solution to enable a seamless flow of information. They implemented enterprise resource planning system, Dynamics NAV and LS Retail's retail management system with another Microsoft Partner.
Matt Louth, Hobbycraft’s IT Director, says, “in early 2020, it was clear that our Partner was not meeting our expectations in terms of service quality, but changing Partners is never an easy decision to make or one that we would take lightly. We were working with them to try and resolve the issues and giving ourselves time to think about making a change”. Then their Partner went into Administration.
Matt reflects that it was only “a good two or three minutes” after he got the news that their Partner had gone into administration before he heard from TNP. Based on earlier discussions, he already knew they would be in safe hands, but the speed and ease of transition absolutely exceeded expectations.
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Smooth transition
Jane Turnbull, Hobbycraft’s IT Service Delivery Manager, says, “from a support point of view, our priority was to maintain continuity of service. Our enterprise resource planning system is business critical. We needed to know that we could pick up the phone and get a response”. TNP were ready to make the change as stress-free as possible. Jane says, “TNP’s attitude, mindset and willingness to make it work were exceptional” and continue to remain at that high level.
The head office and distribution centre originally operated from a single site, but in 2011, Footasylum moved the distribution centre to a new location approximately four miles from its head office. In 2012, a third unit was added, meaning Footasylum could better support the added distribution demands of future growth.
Footasylum’s previous supplier wasn’t equipped to cope with their growth demands, and they knew they needed to look elsewhere. It was imperative for them to find a connectivity provider that could deliver high-speed broadband between all main central sites, but also get a high number of stores up and running with broadband in a short space of time. Node4 was able to provide a high-quality solution with the necessary level of technical expertise and support.
From a support point of view, our priority was to maintain continuity of service. Our enterprise resource planning system is business critical. We needed to know that we could pick up the phone and get a response
The client
Footasylum was established in 2005 and now covers over 60 high-street stores across the UK. The retailer has made its name as a leading brand selling fashion streetwear and sportswear.
From an IT perspective, Footasylum needed high-speed connectivity across each of its retail sites, a head office and two distribution centres based in Rochdale, Greater Manchester.
“Our contact centre handles around 10,000 calls each week,” explains Gareth Wemyss, Contact Centre Manager at TMTI. “Customers might get in touch because they don’t know how to operate a new device or if they’ve lost the instruction manual for an older appliance. We also deal with more complex issues like software updates or faulty components.”
He continues: “Agents can fix over 80% of customer issues over the phone. This means we play an important role in helping our clients maintain higher margins while protecting the environment by reducing the likelihood of goods ending up in landfill.”
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